Wine Australia is using social networking to present an opportunity for Australian wineries to connect with some of their core audience and also donate profits to a great cause.
First, they have hooked up with the Open Space Alliance of North Brooklyn (OSA) for the Williamsburg Waterfront concert series taking place through September (this is their 3rd year running!). Wine Australia, the sole wine sponsor for these sold-out summer events, will serve a total of 19 Australian wines, in rotation, at the concerts. (100%of the profits from the wine sales at the concerts goes directly to OSA’s park developments and greening of the urban landscape in Brooklyn.)
In addition, this year you can actually find one or more of these 19 wines at participating retailers (see list below). What’s more, if you “check-in” via foursquare and also buy a bottle of one of the participating wines, you’ll get a Wine Australia gift-pack (take away glass and corkscrew) to go with your wine.
Picture yourself sipping on an ice cold glass of Woop Woop Verdelho while getting your boots dirty to Sonic Youth. Maybe the bold and spicy Running with Bulls Tempranillo is more your speed during Widespread Panic.
And remember to check in with Foursquare at one of the participating wine shops, get a few “tips” on the program as well as insider info on Australian wine and let your friends know where you got this special gift… or leave your own tip?
This is going on ALL summer so there are lots of chances for you to try different wines from Australia whether or not you actually get to a concert or not. Whatever the case may be, this is an event not to missed.
Here’s the lowdown:
Remaining AUGUST/ SEPTEMBER Concerts:
|Friday August 12 – Sonic Youth w/ Wild Flag and Kurt Vile and the Violators
Wednesday August 31 – Bright Eyes
Thursday September 8 – TV On The Radio w/ Broken Social Scene
Saturday September 17 – Widespread Panic
Saturday September 24 – Fleet Foxes w/ The Walkmen
Red, White & Green – 34 N 7th St., Brooklyn
Smith & Vine - 268 Smith St., Brooklyn
Uva Wines – 199 Bedford Ave., Brooklyn
Trojanowski Wines & Spirits - 181 Bedford Ave., Brooklyn
Prospect Wine Shop - 322 Seventh Ave., Brooklyn
Red, White & Bubbly – 211 5th Ave., Brooklyn
Juice Box – 1289 Prospect Ave., Brooklyn
Heights Chateau - 123 Atlantic Ave., Brooklyn
Astor Wines – 399 Lafayette St., New York
The 19 wines, being poured in rotation, were selected to showcase the quality, diversity and value of Australia’s wine offering to the local hip millennial crowds attending the shows.
De Bortoli “Emeri” Sparkling Pink Moscato
De Bortoli “Emeri” Sparkling Pinot Grigio
Frisk “Prickly” Riesling
Jacob’s Creek Pinot Grigio
Innocent Bystander Pinot Gris
Wakefield Sauvignon Blanc
Woop Woop Verdelho
Spring Seed “Four O’Clock” Chardonnay
St Hallett “Poacher’s Blend” white blend
Peter Lehmann “Layers” white blend
Shoofly “Buzzcut” white blend
Yalumba “Y Series” Viognier
Yalumba “Y Series” Sangiovese Rose
Angove Shiraz/Grenache Rose
Wakefield Pinot Noir
d’Arenberg “Stump Jump” GSM
Running With Bulls Tempranillo
Robert Oatley Shiraz