Hell’s Kitchen Wine Bars

Continental/ BBQ

645 Ninth Ave., 10036
Cross Streets: 45th St.
212-265-1000

Hours: tbd

OK, we know what you are thinking, but here us out… Southern Hospitality seems to be trying to move away from its fratty reputation. This location is twice the size of the original and is complete with a “wine cellar and lounge.”  In fact, the owner hired wine guy and social-media guru Gary Vaynerchuk to come up with a barbecue-friendly list that’s about 50 bottles strong (there are just as many varieties of bourbon, some poured from barrels).

The wine list was created to be approachable, adventurous and well-balanced, with plenty of aromatic, high-acid whites…. you need acid to digest fried food – even if you plan on having a whiskey after.

This outpost houses a dark, cozy downstairs lounge — perfect laid back space for sampling interesting wine pairings.  Can you say sparkling wine with a hot dog?!  The intent is to make people feel comfortable with wine — there are plenty of places to go if you want to be intimidated by wine… but here they want you to explore the fun side of wine.

Pairings suggestions: Hot wings or fried pickle chips and Hesketh “The Proposition” sparkling rosé (a balance due to its acidity, freshness and fruit), NV, South Australia ($37 bottle); hot wings and Chateau Les Fromenteaux Muscadet, 2009 (a bold but creative move), Loire Valley ($37 bottle)… tho a sweet and spicy yin and yang of the Two Hands “Brilliant Disguise” Moscato, 2009, Australia ($44 bottle) is a more conservative pairing; and fried pickle chips and Joostenberg “Little J White” Chenin Blanc, 2010, South Africa ($9 glass/$25 bottle).

They also have an expanded food menu and a more rustic feel…. though its Memphis-inspired décor is complete with a neon lights display lyrics from the Million Dollar Quartet.